> How often should I send my direct email marketing campaigns?
> Which email is better: text or containing images?
> How much can I earn with direct email marketing campaigns?
> I want to send my first direct email marketing campaign. What should I do first?

How often should I send my direct email marketing campaigns?

It’s very difficult to give a decisive answer. Frequency depends on your business and your recipients. You have to determine by yourself which frequency will suit best for your business. There is only one way here - cut and try method. You have to make tests as many as possible and then analyze the results. Foremost you have to pay your attention at your open rates, clicks, number of unsubscribed recipients and your income. You need from 3 to 6 months to have a true and fair view. But what I can definitely advise you, is not to over-indulge in your sendings, I don’t suggest you to send several direct email marketing campaigns every day but, at the same time you must not send your email marketing campaigns too seldom. More or less optimal suggestion is to send your campaigns once a week. But, I’ll repeat once again that everything is individually.

Which email is better: text or containing images?

I consider that text emails are better than graphical and this has the following explanations:

• Email size. Due to heavy images your email can be detected by spam filters.
• Images can deflect attention away from the subject of your letter.
• Low quality images can elbow people aside.

How much can I earn with direct email marketing campaigns?

It is in direct ration to the time, efforts and knowledge that you put into your email campaigns. It’s impossible to form an estimate income but according to global statistics each invested dollar brings $46.

I want to send my first email campaign. What should I do first?

Take as a basis the following steps:

• Create the recipients list. A good recipients list is a recipe for success, and a personalized recipients list is the peak of success.
• Choose the sending service.
• Create a qualitative email. You should take into account many factors, beginning from appropriate email subject and ending with adding the unsubscribe link.
• Analyze the results of your email campaign and making A/B testings.