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BEST PRACTICE TIPS ON BEST DELIVERABILITY AND EMAIL RENDERING
« … or how to avoid landing in junk mail…! »
Version February 2011
Due to the existence of significant illegal sending practices or abusing the resources of recipients’ mailboxes, there have been implemented protective measures by market participants which affect any type of sending, including the legitimate communication with your customers. This document is a guide, describing rules that are imperative for good delivery to main ESP (Email Service Providers) and recommendations that contribute to inbox delivery for certain ESPs.
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4 ways of creating KILLING subjects |
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Did you notice that the subjects that were created in the right way are all-important? If you’ll send an email to your colleague with the following subject: “NAME, URGENTLY!”, your letter will be definitely noted.
Such techniques are also applied to direct email marketing and are efficient too. But only in the case when you use a smart way to create your subject. Otherwise people will unsubscribe.
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3 reasons why you need email marketing |
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Each company that has a web-site, wonders about the ways and methods that will help to increase the number of loyal customers.
One of the methods that will definitely work for you is email sending that will be linked with your corporate web-site.
The main purpose of an email campaign is to inform your repeat customers about changes and news in your company.
Let’s take a look at the 3 reasons why every corporate web-site needs email sending.
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Increasing direct email campaign efficiency |
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How to increase the efficiency of your direct email marketing campaign?
The most simple and obvious way to increase the efficiency of your email marketing campaign - is to experiment with small groups of recipients for future analyzing. You’ll get a high open and conversion rate or vice versa, and on this basis e ground of this you can make your conclusions.
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Tracking Emails With Google Analytics |
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Tracking Direct Email Marketing Campaigns with Google Analytics
We can track any email marketing campaign with Google Analytics. It’s quite simple: your URL has a ‘tail’ that bears all the necessary information about your direct email marketing campaign. Detecting such ‘tail’ Google Analytics divides it into pieces, to understand which advertising campaign the visitor belongs to.
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